Katherine Edgar, CEO of The Synergy Group speaks with Harlow Group’s MD Steve Ludlow on the topic of scaling successful sales teams; moving from the ‘dark art’ approach, to a rigorous scientific approach to achieving organisational sales success.  The profession of B2B sales and the scaling of sales teams is often seen as a dark art; undefinable and difficult to measure and manage within a business. Using sales figures as a measure of sales success is one thing, but in a complex B2B sales environment, other foresightful measurables and levers are critical in managing sales performance in a way where results can be impacted in real time.  In this video, Steve and Katherine discuss the evolving science of sales recruiting, training, development and management of a high performance sales teams.

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Free Webinar Recording Download: How Harlow Group have been winning new corporate clients using LinkedInHow Harlow Group use Linkedin to gain new clients

We have been winning many new corporate clients using Linkedin in Australia. We ran a very insightful webinar for selected sales leaders in our network, where our MD Steve Ludlow shared how Harlow Group have been winning new clients leveraging LinkedIn.

Being a sales recruitment company, we have really needed to master LinkedIn as a candidate sourcing tool and have found along the way that LinkedIn is extremely powerful as a sales tool to reach new corporate clients (when you understand the hidden functions within).

We’ve found that the huge majority of the sales managers and sales people we speak with are underutilising LinkedIn; not knowing the many hidden sales tools that LinkedIn inadvertently has embedded within. As a result, they’re not having real success using LinkedIn to win business (certainly not to the extent we are right now).

We ran this webinar with the help of Martin Warren from insidejob who is a well renowned LinkedIn expert. Martin is Australia’s top mind in sourcing and recruitment technology and is now educating sales people in Australia’s top organisations, how to effectively use LinkedIn to get noticed and win new business.

Grab your lunch or a coffee and join Martin and Steve as they talk about what Harlow Group has been doing to win new business using Linkedin, how LinkedIn is changing the way people connect on a professional basis, and how you could be using it to gain a competitive advantage in the sales process.

Download Webinar Recording

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Elliot Epstein says that what was working 5 years ago in C level selling suddenly isn’t working any longer. He explains why in our deep dive interview discussing the modernisation of C level selling, part 1 of 7.
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Free Webinar Recording Download: How Harlow Group have been winning new corporate clients using LinkedInHow Harlow Group use Linkedin to gain new clients

We have been winning many new corporate clients using Linkedin in Australia. We ran a very insightful webinar for selected sales leaders in our network, where our MD Steve Ludlow shared how Harlow Group have been winning new clients leveraging LinkedIn.

Being a sales recruitment company, we have really needed to master LinkedIn as a candidate sourcing tool and have found along the way that LinkedIn is extremely powerful as a sales tool to reach new corporate clients (when you understand the hidden functions within).

We’ve found that the huge majority of the sales managers and sales people we speak with are underutilising LinkedIn; not knowing the many hidden sales tools that LinkedIn inadvertently has embedded within. As a result, they’re not having real success using LinkedIn to win business (certainly not to the extent we are right now).

We ran this webinar with the help of Martin Warren from insidejob who is a well renowned LinkedIn expert. Martin is Australia’s top mind in sourcing and recruitment technology and is now educating sales people in Australia’s top organisations, how to effectively use LinkedIn to get noticed and win new business.

Grab your lunch or a coffee and join Martin and Steve as they talk about what Harlow Group has been doing to win new business using Linkedin, how LinkedIn is changing the way people connect on a professional basis, and how you could be using it to gain a competitive advantage in the sales process.

Download Webinar Recording

Fill in your email address and name below – The webinar recording link is instantly sent to your inbox.

We respect your email privacy.





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Unique Career Opportunity at CMA

Unique Career Opportunity at CMA

Regular readers of our blog will remember hearing from our guest blogger, Simon Dowling, CEO at CMA Learning Group on a previous post.  Some news in from CMA; they are implementing a new strategy internally that will enable them to achieve significant growth over the coming three years.  Forming part of this strategy is the creation of a new position within the company at Director level in Melbourne, requiring a first-class sales and marketing innovator.  Harlow Group has been selected to exclusively manage the recruitment of CMA’s new Director of Sales & Marketing.  Let me tell you a little more about the opportunity.

Over the past 17 years, CMA Learning Group has established themselves as the authority on negotiation and communications skills training & development in Australia.  You’ll be the CEO’s ‘partner’ in the company’s overall strategy development, having the opportunity to leave your mark on this highly respected, thought leading organisation.

       More about CMA

CMA work with some of Australia’s leading companies, government departments and not-for-profits to create meaningful change in the way professionals deal with key stakeholders to achieve their desired outcomes.  They partner with their clients to develop skills and systems that make a real difference – including negotiation, influence, conflict resolution, business writing, feedback and coaching skills.  With strong affiliation with Harvard University, they have been established for over 17 years and have very strong financial backing.  This company is poised for significant growth as they look to appoint a strategy and implementation leader to guide the business through its next phase of expansion.

       The Role

This newly created position is seen as a strategy leader within the organisation, someone who can create strategic initiative in order to guide the business to its targeted growth over the coming three years and beyond.  A strategy development partner to the CEO, you will also report to the chairman on occasion.  You will be empowered to instigate meaningful change across the sales and marketing function.  Responsibilities include:

  • Writing the sales and marketing strategy.
  • Creating systems and measures to support and drive your sales and marketing plan.
  • Developing tactical, day-to-day strategy to support your over-arching plan.
  • Leading from the front, a hands-on sales approach is required to lead a small sales team (small initially).
  • Growing the sales force; recruiting new head count for the sales team.
  • Management and mentoring of a small sales team.
  • Accountability for revenue and profitability targets across the entire business.
  • Innovate on all areas of sales force effectiveness.

       You

This person will be employed to be an ‘innovator’ and will have the strategic thinking and delivery capacity to do just that; ‘innovate’.  As Simon Dowling the CEO put’s it, he is seeking a key strategic partner at the Directors level, someone who he can collaborate with in the development and implementation of the growth strategy.  A hands-on sales approach is required, therefore you will have a proven ability to generate revenue in a new business and relationship driven sales environment.  It’s likely you will have a history of sales management within a ‘knowledge based’ services industry.  So you may not come from the training industry, however you have sold a service that is valued based on the knowledge of the team delivering the service.

       Benefits

The position offers the successful applicant the opportunity to have a significant impact, driving meaningful change across an organisation.  CMA is exceedingly reputable within its niche.  This is driven from the genuine passion that is evident upon meeting any of the company’s staff.  Their genuine enthusiasm and desire for excellence exceeds that of their competitors and sets them apart as the thought leaders within this space in Australia.  Like the rest of the team, you will be proud to tell your friends and family what you do and who you work for.

       Is this you?

Let’s talk.  Happy to discuss dollars upon receiving a phone call.  I can be reached by email at steve.ludlow@harlowgroup.com.au or phone, (03) 9626 2494



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