There’s been plenty of noise in the media of late talking of another downturn. This can make business leaders nervous and can influence the level of aggression and optimism we take into our decision making which can flow on to create a hesitance in investment decisions and a conservative financial management outlook. Retail spending figures among others are a little scary right now. However unemployment rates remain at record low’s (currently 4.9% in Australia).

Is it time to hand the reigns of business back to the CFO’s and arm them with a machete?  Or in reality should we be investing further to take advantage of a buoyant business environment? Let’s see. We asked some of our readers to participate in this quick poll to gauge the sales results of the last financial year compared to the year prior. Are sales results growing or shrinking? Here is the results:

So it seems based on the results of last financial year, businesses in the B2B environment in Australia are doing quite well overall, with 64% of respondants seeing a rise in revenue year on year, 15% are within 3% year on year and 21% seeing a fall in their revenue year on year.  These numbers are consistant with what I’m hearing from sales directors and business owners around Australia within our client base.  On the hole, most companies we are partnered with are increasing revenue and are growing their sales force on the back of it.  Thanks for your participation everyone!



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What a year 2010 has been for the sales profession and for business throughout Australia. 

‘Twas the year when the reins of businesses were passed back from the Financial Controllers and CFO’s; the brave defenders of our businesses throughout the GFC, and returned to the entrepreneurs, visionaries and drivers of innovation and business growth as the economic outlook has improved.  As we’ve started to reinvest in our businesses, sales and marketing has returned to its rightful place as the ultimate driver of business success. 

It’s also been the year we began this blog and the Australian HG Network of sales and marketing experts on Linkedin.  We’re up to almost 900 members now by the way.  It’s been great to have a place where we can speak about local topics and share relevant ideas with local Australian sales and marketing professionals.  Thank you all for your participation this year. 

I’d also like to take this opportunity to thank all our valued clients we’ve worked with throughout the year.  Thank you for your business and our valued relationship.  On behalf of the Harlow Group team, we wish you all a very Merry Christmas and a safe and relaxing break.  Our offices will be closed on Friday the 24th of December, re-opening on Tuesday the 4th of January.  In the meantime, let’s enjoy some well earned time off with our families and friends and try not to think about work for a bit.  See you all in the New Year.  As momentum builds in our economy, it’s bound to be an even bigger one.

Steve.
 
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